This article was inspired by something that happened yesterday, so let me start by sharing that story.
I delivered a storyboard job to an ad agency yesterday, a regular client. As I was waiting around, the art director I work with received a board from another freelancer, and turned green. The board looked like it had been made by someone's little sister. It was badly drawn and incomprehensible as she had tried to cover up for the weakness of the characters by adding tons of irrelevant details. "That's not the kind of work she showed us in her portfolio!" the art director fumed. She showed the damage to a colleague. He said, "Make her redo it." "She'll never have time to redo it for tomorrow, and she won't make it any better anyway! I can't send this to South Africa!"
To make a long story short, they managed to get me to save their skins, which took all day yesterday and half of today. It should have taken much longer but I departed from my usual storyboard style and went for a sketchy